Project Overview
A live trading platform whose website wasn't built for how its own users actually behave — fast, decisive traders with no patience for a slow or confusing path through the product. We designed the complete UX architecture in a single sprint; Firstock's own team handled the visual UI on top of it.
Problem
The existing site worked against exactly the audience it needed to move quickly — active traders who don't have time to hunt for what they need.
Research
Competitive audits of platforms like Upstox and Groww, combined with prior hands-on experience designing for trading and fintech products.
Solution
A complete high-fidelity UX architecture — every critical flow mapped and wireframed in a single sprint — built for speed and clarity over decoration.
Impact
A UX foundation built specifically for how the platform's users actually move — sharper navigation, a faster path through the product.
Tools
Next project
AIFMetrics
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